We’re nearing the end of the third quarter of 2019—what does your PPC strategy look like?
If you’ve been struggling to find a Pay Per Click (PPC) strategy that works for your business, we’ve compiled a list of trends to look out for to optimize your campaigns and provide the best ROI.
- PPC Ads are not just Google Ads
There are endless platforms and opportunities to reach your target audience through PPC advertising, including networks like Amazon, LinkedIn, Facebook, Pinterest, Bing and more. Consider your audience first (where are they online?), then pick the platform/network that will best reach them to launch your PPC strategy.
- Machine Learning / Automation
Within Google Ads, tasks that took manual labor before can now be completely automated based on machine learning systems.“Consider delegating grunt work (bid management, keyword variables, etc.) to automation and machine learning, while retaining tasks requiring creativity and brand knowledge (ad copy, campaign strategy, etc.),” says Navash Hopkins, WordStream.
- Cross-Channel Marketing and Analytics
Your target audience isn’t just on one platform, and creating a cross-channel marketing strategy is often the best way to drive frequency, engagement, retention and conversion. But reporting on, and understanding, the data associated with those cross-channel campaigns should be just as important as the process of developing the creative message.“Continuously tweak and adjust models based on performance. No single model makes sense for all businesses, so it’s up to [you] to find what works best for [your] unique snowflake of a business model,” says Michelle Morgan, Clix Marketing.
- More Creative Ads
Your Ads are still the centerpiece of your business’ PPC strategy. With new options available, like Responsive Search Ads on Google, an additional third line of text in Google Ads, ad extensions, new targeting parameters and updated video formats, the sky is the limit for creating compelling ads that will resonate with your audience.
If you’re ready to take your PPC strategy to new heights this year, let’s talk. TAG is a Google-Certified advertising agency that has the knowledge and expertise to elevate your campaigns and provide trackable ROI.
Let’s get started today!