Ah, Christmas time! Filled with snow flurries, eggnog and holiday advertisement cheer.
Read on for TAG’s top five Christmas advert picks for 2013 and why they work!
Who it is: M&Ms
Why it works: The gold tone of this ad radiates the warm and fuzzy feeling that is the holiday season. The Norman Rockwell traditional Christmas setting is juxtaposed by talking M&Ms, which is cute and comedic. Plus, they make Santa fall down. Making Santa fall down is always funny.
Who it is: Coca-Cola
Why it works: Coca-Cola promotes the social message of helping others, while plugging their product into each scene. Thus, tying the brand to altruistic values.
At simpler level, seeing Santa’s workshop and elves is always fun for a holiday advertisement. Santa’s ending sentence, “You believe in me, and I believe in you,” is also a nice touch, promoting the value of good faith.
Who it is: John Lewis
Why it works: The 2-D animation in this advertisement is impressive because it takes longer to make than traditional 3-D. Further, the use of animals takes us to a perspective one never thinks about – the bear who always misses out on Christmas fun. The hare’s thoughtfulness is heart wrenching and adorable, and the reveal of the alarm clock at the end ingenious.
Who it is: Bank of America
Why it works: Ugly Christmas sweaters are an unspoken joke that everyone can identify with. Running with this to promote their service is clever – though I’d like to argue I think Christmas sweaters get a bad rap, right next to the fruit cake!
Who it is: Kohl’s
Why it works: The twinkle of Christmas decorations promotes all the warm fuzzy feeling of the holidays, which everyone enjoys this time of year. The plot line suggests a young couple’s first Christmas together, which many can relate with. At the end of the ad we discover they were in fact decorating an elderly woman’s apartment, which tops off the sentimental value. Kohl’s plugs their logo and products in several places throughout the video, tying it to these happy, heart-warming feelings.
Comment and tell us which ad is your favorite!
The TAG team
By Todd Steffens, Videographer, Editor and Animator