Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

lkj

At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

Tell us what you think about Donuts & Digital and TAG Hot Sauce by leaving a Facebook review or commenting below!

 

Television & Social Media, #BetterTogether

Nielsen, get out of the way. What television producers care about now is online engagement through social media. People love to engage with each other while watching their favorite shows or sporting events.

Brands are taking notice, too. They’ve realized a captive audience exists online during peak viewing spots and they want to talk with them!

Live tweeting and interacting with online viewers is a way to show your brand’s personality, throw in some advertising, and grow your online audience. Twitter’s own research suggests that brands that live tweet see greater follower growth and retweets, so it really is a no brainer!

But if you’re going to do it. Do it right.

Use hashtags. The RIGHT hashtags. Each show or event has specific hashtags the masses will use!  Make sure you’re using them.

Have some personality. Use social media as a platform to show an audience that humans really are behind your brand! Interact with your follows, too. Ask them questions or set up a poll on Facebook or Twitter with a relevant question throughout the show or event.

Give in! Use the live tweeting session and interactions to give away something to your followers! Whether it’s a coupon, merchandise, or a special offer, it’s a great way to interact with your online audience.

If you need help, we’re it. We’ve done It before! Check out our live-tweeting session during the Super Bowl.

Social Media FAQs, Answered!

TAG is a full service marketing agency. We get asked a lot of questions from our clients. We want to share with you some of the questions we are asked most frequently and our answers to them.

How much is this going to cost me? 

It depends. We have a talented group of creative people who all work hard to make a product you’ll love.

How can you measure what you’re doing? What’s our ROI?

There are tons of way we can digitally measure your campaign. One thing we stress is patience. It takes time to know if marketing efforts are worth it. Stick with us and we’ll explain it all to you!

Is social media really that important?

In 2016, 78% of Americans used social media. 90% of 18-29 year olds use social media. So, yes, it’s that important. It’s also important that you do it correctly. You must utilize the appropriate platforms for your target audience.

Can’t I just do this all myself?

Working with TAG is a partnership. We love when clients collaborate with us by sending us pictures from special events or around the office. But, we know you are insanely busy. Our job is to do this for you!

Why should we stay with you not someone else?

TAG is full of crazy passionate people who want to do everything they can to make your business successful. If we do say so ourselves, we’re pretty good at it. You can check out our work here and here.

How to Succeed in Event Marketing

94% of event professionals use technology to increase engagement prior to and during their events. That means, you’re running an event AND running a social media campaign. You must remember that.

When most of us try to do two things at once, we fail.

Never fear. With the proper planning and tips from us, your TAG experts, you can have a successful event and tons of social media engagement!

You must be social

1. Advertising before is crucial. Create Facebook ads, events and promoted posts to let your target audience know what’s going on.

Capture

2. Create a clever, and practical, hashtag for your event and use it in all of your posts. This will encourage your audience to use it, too!

Capture

3. Have a Snapchat filter. Geofilters are a must for special events. Your guests can share their pictures and videos with your filter and make their friends wish they were there, while also promoting your event. If you missed the #MartiniShakeOff2017, you missed out! SVET was incredible!

svet

 Personalize your event experience

1. Identify persons attending your event and cater to them. Make sure your music, décor, props, etc. are all in-line with your brand and the message of the event.

“Every communication, every interaction with your event needs to be an experience.” Make your guests feel appreciated.

Check out our website to learn more about how TAG can help you plan and tweet/post/snap/hashtag your next event!

2017 – The year of social media marketing

Social media marketing is no longer optional for businesses. The future of marketing, from Fortune 500 companies to start-ups, is digital content. The proof is in the numbers.

In 2016:

  •  70% of Americans have at least one social media profile.
  • Social media marketing budgets are expected to increase from about 10% on average to nearly 25% in the next five years.
  • 43% of digital marketers say social media is one of their most effective tactics, 49% call it one of the most difficult to execute.

Here are the trends taking over 2017:

 Let’s be real

Real time, live content is what people want. We are fascinated with live, authentic content. So, show us behind the scenes of your business or your employees volunteering their time at a local animal shelter. People want to know you are real. Dunkin Donuts does an amazing job being real with their Facebook followers. Dunkin, perhaps we can team up?

Stick a pin in it

Last March, Pinterest opened up Promoted Pins to all businesses. Pinterest is a smart marketing platform and Pinterest Ads and Promoted Pins can be a great strategy for you. Advertisers who used the Pinterest Ads Manager received an average of 20% more (free) clicks a month after the start of a Promoted Pins campaign.

 promoted pin

We can make it together

People are empowered and motivated more than ever to co-create social content with brands. If a brand makes that possible, people are more invested. Encourage your customers to participate in creative ways whether it’s a video, image or even text. Starbucks did it last year!

starbucks

What good are we doing?

Marketing campaigns that are tied to a cause have a huge impact on customers. Remember our blog about social video?

diet_coke_2013_show_your_heart_can

TopRank social media blogger Lee Odden said, “When brands and marketers can marry the wisdom and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.”

Contact us if you want to know more about how you can implement these trends. TAG, we’re it!

Snapchat Marketing 101

Millennials shop in a different way than the generations before them. In fact, 62% of Millennials feel that brands that engage with them on social media are more authentic, thus making them more inclined to buy.

How do you engage with them? Snapchat.

Snapchat is the newest social media platform to hop on the marketing train. With 100 million daily viewers, 9,000 Snapchats sent every second, and users spending an average of 30 minutes inside the app every day, Snapchat is a gold mine for brands targeting a younger demographic.  In fact, 41% of 18-34 year olds use Snapchat.

If you’re going to use Snapchat, it’s important to stay true to your brand, while also remaining authentic to your audience. You can do that in a number of ways. Here a few of our suggestions:

Show what happens behind-the-scenes.

Give people a behind the scenes look at your company. Whether you’re releasing a new product or celebrating someone’s birthday, people like to see the faces behind the brand!

kylie jenner

Exclusive Offers.

Deliver private content that audiences might not receive on other platforms. Offering a coupon to followers in a Snapchat makes them feel like they have exclusive content!coupon

It’s OK to be imperfect, your audience prefers it!

Share raw and real content. The audience on Snapchat, as you recall, finds it important to connect with brands they purchase. Humanize yourself by drawing on your snaps, using filters, stickers, etc.pharrel

Remember length.

Snapchat is meant to provide quick glimpses. Our attention spans are incredibly short. Keep your content platform specific.

Keep your brand top-of-mind.

Use a geofilter to stake your claim. Geofilters are great tools to generate brand awareness in and around your place of business or at one of your special events! Your options are unlimited when it comes to creating your own geofilter, so get creative!

geofilter

Follow some of Anne and Olivia’s favorite Snapchat brands:

Sour Patch Kids - @sourpatchsnaps

Burger King – @burgerking

Kylie Jenner - @kylizzlemynizzl

 

If you’re wanting to learn more about how to use Snapchat for your business, contact TAG!

5 Ways to Create An Engaging Social Video

5 Ways to Create An Engaging Social Video

Video is taking over the digital world.

The average person spends 45 minutes per day watching video on their smartphone and there are over 100 million hours of video being consumed on Facebook daily.

If you want to catch your audience’s attention on social platforms, video is the way to do it. BUT, only if it’s done right.

Here’s our cheat sheet of 5 ways you can create an engaging social video.

1. A dead shark moment

You have 3 seconds to capture your audience’s attention before they continue to scroll through their newsfeed. Your opening content must capture your audience. That is your dead shark moment.

(The term was affectionately coined by Donuts and Digital stars Anne Spoden and Olivia Cronin)

2. An emotional connection

People share videos that make them feel something. Whether it’s joy, sadness, anger, surprise, or love, you have to strike an emotional chord.

 3. Quick cuts

Humans have the attention spans of goldfish. To keep your audience engaged, your video needs to have quick cuts. Rather than having one person talking on-screen, insert graphics, information, images, or GIFs to keep your viewers glued to the screen.

 4. A concise message

Most social videos are between 30 and 90 seconds. Remember, we have short attention spans. Get to the point!

5. A call to action

Now that you have the viewer’s attention, make them do something! End your video with a strong call to action like, “Share this video” or “Click here to learn more.”

Contact TAG if you want help producing your own social video!

(Now that’s a call to action!)

TAG Employee Highlight—Anne Spoden

TAG Employee Highlight—Anne Spoden

AnneA Business Marketing & Management graduate of Augustana College, Anne Spoden serves as the Director of Digital Services at TAG. Working closely with clients to build innovative lead generation strategies, Anne enjoys helping clients attract and retain customers with fun, engaging marketing tactics.

What’s Anne’s favorite part about social media marketing?

“I love the human element that social media marketing brings to the table. Social media is ever-changing which also allows me to be creative and explore new possibilities for our clients.”

But before Anne decided she wanted to work in the marketing industry, she had a few other aspirations in mind.

“When I was little, I really wanted to be a teacher, like my mom. But after I realized that I have no patience, and a bit of a diva personality, I figured I should find another career path.”

And we’re so lucky she has chosen a career path at TAG!

“My favorite thing about working at TAG is the people—hands down. It’s rare that you get to work at a place where you actually like the people you work with. But at TAG, I can honestly say that I not only like my coworkers, but truly value the creativity and personality they bring to the table.”

When she’s not working or chowing down on cheeseburgers, you can find Anne either exploring the Quad Cities, or curled up on her couch binge-watching the Real Housewives.

“When I’m not at work, I like to spend time with my fiancé Jim. Together, we like to travel and explore new, fun places in the Quad Cities. I’m also a huge Real Housewives’ fan. In fact, one of my goals in life is to start a Real Housewives of the Quad Cities!”

She’s also loves to show off her hidden talent …

Anne Party Tricks

I’m double jointed. I can twist my arms all the way around, and bend my fingers back to my wrists. It’s gross, but makes for a great party trick! ”

You do you, Anne.

Oh yeah, and she’s also getting married this summer—congrats!!!

 

Did you enjoy learning more about Anne? Keep checking our blog for more awesome employee highlights! TAG, we’re it!

The Best Places to Pig Out in Dubuque

The Best Places to Pig Out in Dubuque

Discover some of the best food around when you try any of these local restaurants in Dubuque! We asked members of the TAG team in the Dubuque office what some of their favorite places to grab a bite are. Check them out and let us know what you think!

Lot One

AJWeb developer, Andrew Haas, is a big fan of Lot One.

“You can find a great craft beer selection and the best tacos in town at Lot One.”

This laid back watering hole has pub style food and a fantastic, casual atmosphere. And the Reubens are amazing—actually, everything’s great!

If you’re looking for a great breakfast place, check out Lot One’s Sunday Funday menu. Every Sunday they’re cooking up some of the best omelets and pancakes in the area! There’s something on the menu for everyone at Lot One.

Kathleen HerberRubix

We can’t start our day without our morning coffee. For Kathleen Herber, Vice President of the Tri-State market, that means making a trip to Rubix.

“Rubix has great coffee, welcoming staff and a great atmosphere. You can’t beat it!”

The key to the excellent coffee is their locally grown coffee beans. The menu also includes delicious food and fantastic organic juices as well. You haven’t lived until you’ve tried their bacon chicken mac and cheese flatbread. If you’re looking for quick, delicious and diverse offerings, Rubix is your place!


L.May Eatery

We love L.May Eatery for the creative options, atmosphere and cocktails! From brick oven fired pizzas to amazing entrées that are changed seasonally, you literally can’t go wrong here! Better yet, they use locally grown ingredients and they have THE best sangria and martinis around. And the appetizer menu is fantastic, hands down best bruschetta in town!

You literally just can’t go wrong at L. May!

Copper Kettle

MikeThe Copper Kettle is a great place to relax with friends and family and enjoy great food and craft beers. The easygoing, lively bar & grill is a great spot for sports fans too, with multiple TVs. The service at Copper Kettle is fantastic and unparalleled.

From fresh salads and burgers to scotch eggs and white truffle parmesan fries, the eclectic menu is full of unique items. And if you haven’t tried the scotch egg yet, you should!

TAG CEO, Mike Vondran has been going to the Copper Kettle since he was a child.

“It’s fun to go back and have a flood of great memories every time. Besides, the food and service is outstanding.”

 

If you haven’t already, stop into the Copper Kettle, L. May Eatery, Rubix or Lot One for some of the best food around—you won’t regret it! These aren’t the only places that we love to frequent, but they’re some of our favorites. Is there a Dubuque restaurant we should be talking about? Let us know! Join our conversation on Facebook!

Top Four Places to Get Creative in the Quad Cities

Top Four Places to Get Creative in the Quad Cities

The Quad Cities is home to some awesomely creative and inspiring places! So, next time you’re looking to get inspired, be sure to check out one of these top four places to get creative in the Quad Cities—courtesy of the TAG team.

QC Co-Lab
The QC Co-Lab was established in 2010, and provides an excellent space for creative minds to make meaningful masterpieces! Promoting the areas of technology, science, engineering, art and music, the Co-Lab houses detailed project rooms, including industrial and electrical workshops, a library and classroom and a state-of-the-art AV studio. QC Co-Lab is available to non-members, as well as special events, workshops and a regular Open Houses every Saturday. A QC Co-Lab membership is $30 per month, but provides you access to any and all equipment or rooms you need for your project—what a great concept!
QC CoLab

Quad City Arts
Quad City Arts is a non-profit arts organization that focuses on advocating for local artists by providing the Quad Cities community with educational performing arts programs and services. What’s great about Quad City Arts, is that they offer year-round programming, so you can stay creative all year long. Whether looking to be inspired by up-and-coming artists, or wanting to take a more hands-on approach with visual workshops and events, Quad City Arts offers everything you need to channel your inner creativity and have fun.
QC Arts
Figge Art Museum
The Figge Art Museum is a premier art exhibition and education facility, located in the heart of downtown Davenport. Home to one of the Midwest’s finest art collections, and host to world-class traveling exhibitions, the Figge is one of the best places in the Quad Cities to get your creative juices flowing. If looking at art isn’t your thing, the Figge also offers a variety of interactive art classes for both youth and adults. And, if you’re looking for a fun place to take your kids on a rainy springtime afternoon, their Artica Gallery / Family Activity Center offers a great imaginative spot to hang.
Figge
Crafted Quad Cities
Do you like to craft? Then you’ll love Crafted Quad Cities! Not only can you shop for adorable, hand-made items at Crafted Quad Cities, but they also host a variety of crafting classes—available on nights, days and weekends. If you’re ready to make stuff, they’re ready to help!
Crafted QC
Wherever you choose to get creative in the Quad Cities, all that matters is that you are finding a great place to express your inner creativity. Where are some of your favorite spots in the Quad Cities to get creative? Join the conversation on our Facebook page.