The Five Rules of Facebook Advertising


1.5 million businesses across the globe spend money on Facebook Advertising, but not everyone does it effectively.

If you’re ready to make a meaningful impact with your Facebook Advertising, we’ve compiled a list of five rules for you to follow!

1. Start with a goal

Every great campaign must begin with a goal. Your goal could be as simple as “I want people to watch my new commercial,” or “I want our target audience to visit our website.”

One of the best reasons to use Facebook Advertising for your business is that you have the opportunity to completely control what the user does. By starting with a goal in mind, you can regulate the outcome of your campaign and see ROI.


2. Type of Ad

Once the goal is established and written down (seriously—write it down!), you’ll easily be able to select which type of Ad you’ll use to drive your campaign’s results. Here are a few types of Ads and how you can best utilize them:

Lead Generation Ads. Why? Lead Generation Ads help to not only advertise a specific offer, but to also bring direct leads to your team, including the purchaser’s name, email, phone number, zip code and other custom information

Website Ads. Why? Website Ads on Facebook are a cost-effective way to send targeted traffic to a specific point on your website or landing page. The goal is to send potential customers to a form on these pages to capture their data and convert them to customers

Video Ads. Why? More video is watched on Facebook than any other type of content. Capitalize on the power of video by using videos as compelling content to draw customers in and frame your brand story. Remember to always start with a dead shark moment, too!

Page “Like” Ads. Why? Page “Like” Ads help to consistently encourage your target audience to “like” your page, effectively growing your messaging platform


3. Audience

The next thing you need to think about is your audience—who are you targeting with this campaign? When working with Facebook Ads, there are endless opportunities to narrow down your audience to a specific group of people that will take action and convert.

Start by looking at age and location, then narrow it down further by targeting people’s interests, behaviors, education level, household income and more. The more specific you can be, the higher the chance of conversion. Plus, only 45% of marketers are currently utilizing these features!

 

4. Budget

Once your audience is defined, it’s time to figure out exactly how much you’ll be spending. Go to your Ads Manager account and you’ll find a tool on the right-hand side to help evaluate how many people you’ll be able to reach with certain budget amounts. For example, you’ll reach more people in your target audience if you run a two-week campaign with a lifetime budget of $200, rather than running the same campaign with a daily budget of $5.


5. Analyze & Optimize

One of the best parts of Facebook Advertising is the ability to analyze and optimize your campaign. From looking at basic numbers like reach, frequency, impressions and clicks, you’ll also be able to evaluate more specific metrics like what percentage of your video was watched, what type of device people interacted with your Ad on and where they saw the Ad (Facebook newsfeed, Instagram or even Facebook’s Audience Network).

Take a look at the data as a whole, then split it up into manageable chunks, to really evaluate what parts of your campaign performed well and what didn’t. To take your analysis one step further, also look at the data in comparison to the Google Analytics tracking on your website. If 500 people clicked on your Ad, what did they do once they got to your website? Having this extra layer of data analysis will help to really evaluate your campaign’s success and ROI.

 

TAG’s Social Media Experts

If all this talk about advertising is still having you questioning whether a boosted post or a lead generation Ad is best for your goal, give TAG a call! Our team of social media experts know the ins-and-outs of Facebook Advertising, and can take your goal and create a meaningful Ad to drive ROI for your business.

 

Google Analytics

After 24 hours of training, 720 miles and a combined four burger fatalities, our data team successfully passed LunaMetrics training for Google Analytics 101, 201 and 301! Why? So YOU don’t have to.

What is Google Analytics?

To put it simply, Google Analytics tracks and reports your website data. Everything from really hi-level reports (demographics, age, which pages are being visited the most) to extremely focused ones (behavior flow charts, traffic sources, conversions, etc.). The challenge? It can seem very overwhelming.

Why is Google Analytics important?

Google Analytics serves up a massive portion of information about your website which can, in turn, help your marketing and advertising strategies. The catch? It’s a bit of a data puke* if you don’t know how to properly analyze all of the information that’s being thrown at you.

*Data puke: Web reporting without analysis 

How can I set up my Google Analytics and who can track it?

We’re so glad you asked. We can! We’re happy to report that we graduated from our three, eight-hour long LunaMetrics classes (we’ll gladly parade around with our certificates) which covered everything from the basics to how to properly link your AdWords account with Google Analytics and Ecommerce tracking code.

Starting from square one? We can do that too!

Our question for you is…

When do we get started?

Contact TAG today so we can get you on your way to tracking, analyzing and implementing solutions for your business.

How to Improve Workplace Productivity

“When the cat’s away, the mice will play.”

It can be difficult to keep your employees focused, especially if your office is an open layout. One employee starts talking about grievances with a friend, another jumps in, and before you know it, a half hour of work was just dedicated to helping “Bob,” instead of staying on track with the task-at-hand.

In fact, according to an Inc.com article, the Bureau of Labor Statistics says the average American is productive for only three hours of their 8-hour day.

THREE HOURS. You’ve binged watched “Making A Murderer” for longer than that.

So you’re wondering, ‘How do I increase my productivity at work?’

The good news is, it’s not just your short attention span that’s affecting your productivity, it’s also your work environment. Everything from noisy co-workers, to whether you sit by a window plays a role in how much you get done in a day.

Below are steps you can take to ensure you’re pulling your weight around the office:

1) Balance collaboration and concentration

86 minutes are lost each and every day because of noisy work environments

You can: Find a quiet space to escape if you feel yourself getting distracted or unplug from the group discussion with headphones. It’s suggested that there’s one enclosed room per every 12 employees.

2) Find the right light

Windows in workspaces provide 17.5% more light exposure than artificial lighting

You can: Sit in a workspace near a window. Not only will it have a positive effect on your productivity, but it’s also been said that people who sleep near windows sleep an average of 46 minutes more each night.

3) Transform your office with a royal makeover

Shades of blue promote tranquility and stability in the workplace and green encourages growth and prosperity while improving creativity

You can: Blue can have a positive effect on your employees. But, if you use too much, it can leave them with the “blues.” Instead of an entire room, choose an accent wall to paint blue in order to keep everyone in balance.

4) Master ergonomics 101

Providing workers with an ergonomic office chair can make them up to 17.5% more productive, while stand-up desks are proven to increase performance

You can: Better equip your employees for success by making sure they’re comfortable in their work environment. They spend an average of 8 hours per day in a chair, so make sure their workspace is making them both happy and productive.

5) Promote smart snacking

Productivity levels spike by 20% when employees are adequately nourished

You can: Encourage healthy at-work eating by stocking the break room with protein bars, granola, fruit, yogurt, jerky, and nuts.

6) Create an office oasis

Employees generate 15% more ideas when plants and flowers are present in the workplace

You can: Aside from having positive effects on your employees, plants can also improve your air quality. Strategically place plants around the building to help with productivity and office aesthetics.

7) Control the clutter

Employees spend an average of 6 weeks per year just looking for things

You can: Keep employees focused and on-task by making documents and information easily accessible, so they can spend more time working and less time looking.

As you can see from the video, TAG does a great job of implementing these tips to help our employees be as productive as possible. Find out more about TAG’s culture here.

Sources:

“INFOGRAPHIC: 9 Ways Office Design Creates a Productive Workspace.” Best Practices, Tips and Fundraising Ideas for Nonprofits. N.p., n.d. Web. 01 May 2017.

Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

lkj

At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

Tell us what you think about Donuts & Digital and TAG Hot Sauce by leaving a Facebook review or commenting below!

 

Television & Social Media, #BetterTogether

Nielsen, get out of the way. What television producers care about now is online engagement through social media. People love to engage with each other while watching their favorite shows or sporting events.

Brands are taking notice, too. They’ve realized a captive audience exists online during peak viewing spots and they want to talk with them!

Live tweeting and interacting with online viewers is a way to show your brand’s personality, throw in some advertising, and grow your online audience. Twitter’s own research suggests that brands that live tweet see greater follower growth and retweets, so it really is a no brainer!

But if you’re going to do it. Do it right.

Use hashtags. The RIGHT hashtags. Each show or event has specific hashtags the masses will use!  Make sure you’re using them.

Have some personality. Use social media as a platform to show an audience that humans really are behind your brand! Interact with your follows, too. Ask them questions or set up a poll on Facebook or Twitter with a relevant question throughout the show or event.

Give in! Use the live tweeting session and interactions to give away something to your followers! Whether it’s a coupon, merchandise, or a special offer, it’s a great way to interact with your online audience.

If you need help, we’re it. We’ve done It before! Check out our live-tweeting session during the Super Bowl.

Social Media FAQs, Answered!

TAG is a full service marketing agency. We get asked a lot of questions from our clients. We want to share with you some of the questions we are asked most frequently and our answers to them.

How much is this going to cost me? 

It depends. We have a talented group of creative people who all work hard to make a product you’ll love.

How can you measure what you’re doing? What’s our ROI?

There are tons of way we can digitally measure your campaign. One thing we stress is patience. It takes time to know if marketing efforts are worth it. Stick with us and we’ll explain it all to you!

Is social media really that important?

In 2016, 78% of Americans used social media. 90% of 18-29 year olds use social media. So, yes, it’s that important. It’s also important that you do it correctly. You must utilize the appropriate platforms for your target audience.

Can’t I just do this all myself?

Working with TAG is a partnership. We love when clients collaborate with us by sending us pictures from special events or around the office. But, we know you are insanely busy. Our job is to do this for you!

Why should we stay with you not someone else?

TAG is full of crazy passionate people who want to do everything they can to make your business successful. If we do say so ourselves, we’re pretty good at it. You can check out our work here and here.

How to Succeed in Event Marketing

94% of event professionals use technology to increase engagement prior to and during their events. That means, you’re running an event AND running a social media campaign. You must remember that.

When most of us try to do two things at once, we fail.

Never fear. With the proper planning and tips from us, your TAG experts, you can have a successful event and tons of social media engagement!

You must be social

1. Advertising before is crucial. Create Facebook ads, events and promoted posts to let your target audience know what’s going on.

Capture

2. Create a clever, and practical, hashtag for your event and use it in all of your posts. This will encourage your audience to use it, too!

Capture

3. Have a Snapchat filter. Geofilters are a must for special events. Your guests can share their pictures and videos with your filter and make their friends wish they were there, while also promoting your event. If you missed the #MartiniShakeOff2017, you missed out! SVET was incredible!

svet

 Personalize your event experience

1. Identify persons attending your event and cater to them. Make sure your music, décor, props, etc. are all in-line with your brand and the message of the event.

“Every communication, every interaction with your event needs to be an experience.” Make your guests feel appreciated.

Check out our website to learn more about how TAG can help you plan and tweet/post/snap/hashtag your next event!

2017 – The year of social media marketing

Social media marketing is no longer optional for businesses. The future of marketing, from Fortune 500 companies to start-ups, is digital content. The proof is in the numbers.

In 2016:

  •  70% of Americans have at least one social media profile.
  • Social media marketing budgets are expected to increase from about 10% on average to nearly 25% in the next five years.
  • 43% of digital marketers say social media is one of their most effective tactics, 49% call it one of the most difficult to execute.

Here are the trends taking over 2017:

 Let’s be real

Real time, live content is what people want. We are fascinated with live, authentic content. So, show us behind the scenes of your business or your employees volunteering their time at a local animal shelter. People want to know you are real. Dunkin Donuts does an amazing job being real with their Facebook followers. Dunkin, perhaps we can team up?

Stick a pin in it

Last March, Pinterest opened up Promoted Pins to all businesses. Pinterest is a smart marketing platform and Pinterest Ads and Promoted Pins can be a great strategy for you. Advertisers who used the Pinterest Ads Manager received an average of 20% more (free) clicks a month after the start of a Promoted Pins campaign.

 promoted pin

We can make it together

People are empowered and motivated more than ever to co-create social content with brands. If a brand makes that possible, people are more invested. Encourage your customers to participate in creative ways whether it’s a video, image or even text. Starbucks did it last year!

starbucks

What good are we doing?

Marketing campaigns that are tied to a cause have a huge impact on customers. Remember our blog about social video?

diet_coke_2013_show_your_heart_can

TopRank social media blogger Lee Odden said, “When brands and marketers can marry the wisdom and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.”

Contact us if you want to know more about how you can implement these trends. TAG, we’re it!

Snapchat Marketing 101

Millennials shop in a different way than the generations before them. In fact, 62% of Millennials feel that brands that engage with them on social media are more authentic, thus making them more inclined to buy.

How do you engage with them? Snapchat.

Snapchat is the newest social media platform to hop on the marketing train. With 100 million daily viewers, 9,000 Snapchats sent every second, and users spending an average of 30 minutes inside the app every day, Snapchat is a gold mine for brands targeting a younger demographic.  In fact, 41% of 18-34 year olds use Snapchat.

If you’re going to use Snapchat, it’s important to stay true to your brand, while also remaining authentic to your audience. You can do that in a number of ways. Here a few of our suggestions:

Show what happens behind-the-scenes.

Give people a behind the scenes look at your company. Whether you’re releasing a new product or celebrating someone’s birthday, people like to see the faces behind the brand!

kylie jenner

Exclusive Offers.

Deliver private content that audiences might not receive on other platforms. Offering a coupon to followers in a Snapchat makes them feel like they have exclusive content!coupon

It’s OK to be imperfect, your audience prefers it!

Share raw and real content. The audience on Snapchat, as you recall, finds it important to connect with brands they purchase. Humanize yourself by drawing on your snaps, using filters, stickers, etc.pharrel

Remember length.

Snapchat is meant to provide quick glimpses. Our attention spans are incredibly short. Keep your content platform specific.

Keep your brand top-of-mind.

Use a geofilter to stake your claim. Geofilters are great tools to generate brand awareness in and around your place of business or at one of your special events! Your options are unlimited when it comes to creating your own geofilter, so get creative!

geofilter

Follow some of Anne and Olivia’s favorite Snapchat brands:

Sour Patch Kids - @sourpatchsnaps

Burger King – @burgerking

Kylie Jenner - @kylizzlemynizzl

 

If you’re wanting to learn more about how to use Snapchat for your business, contact TAG!

5 Ways to Create An Engaging Social Video

5 Ways to Create An Engaging Social Video

Video is taking over the digital world.

The average person spends 45 minutes per day watching video on their smartphone and there are over 100 million hours of video being consumed on Facebook daily.

If you want to catch your audience’s attention on social platforms, video is the way to do it. BUT, only if it’s done right.

Here’s our cheat sheet of 5 ways you can create an engaging social video.

1. A dead shark moment

You have 3 seconds to capture your audience’s attention before they continue to scroll through their newsfeed. Your opening content must capture your audience. That is your dead shark moment.

(The term was affectionately coined by Donuts and Digital stars Anne Spoden and Olivia Cronin)

2. An emotional connection

People share videos that make them feel something. Whether it’s joy, sadness, anger, surprise, or love, you have to strike an emotional chord.

 3. Quick cuts

Humans have the attention spans of goldfish. To keep your audience engaged, your video needs to have quick cuts. Rather than having one person talking on-screen, insert graphics, information, images, or GIFs to keep your viewers glued to the screen.

 4. A concise message

Most social videos are between 30 and 90 seconds. Remember, we have short attention spans. Get to the point!

5. A call to action

Now that you have the viewer’s attention, make them do something! End your video with a strong call to action like, “Share this video” or “Click here to learn more.”

Contact TAG if you want help producing your own social video!

(Now that’s a call to action!)