The Benefits of Effective Email Marketing

The Benefits of Effective Email Marketing

In today’s world, businesses need to connect with their audience in a highly personalized way in order to gain their attention and acquire their business. Email Marketing allows you to do all that, plus so much more. Current research has shown that no marketing category—such as print, digital, broadcast and search marketing—has the longevity or proven results than that of Email Marketing. While some marketing trends may come and go, Email Marketing will remain a powerful channel of business to consumer communication for decades to come—and here’s why.

Maximize your Return on Investment (ROI)
Did you know that email marketing is 20 times more cost effective than traditional media marketing? There’s no printing costs, no postage fees and no advertising costs—it’s about as affordable as targeted marketing can get. In fact, email marketing has been shown to bring in $44.25 for every $1 spent, compared to only $27 for direct mail or $8 for print advertising.

Target your Customers Directly
What makes Email Marketing so great, is the fact that you can deliver highly-personalized and relevant content directly to the home—or hands—of your customers. You have the ability to control exactly who sees your email by segmenting your contacts based on location, interest, demographics or any segmentation you see fit. Targeting your emails ensures that your audience receives content that is specifically suited to their interests, and is relevant to their needs.

Increase Brand Awareness
Each time you send an email, you are exposing your audience to your brand and everything you have to offer. With custom content, smart layouts, creative design and targeted sends, you are increasing awareness of your brand with each and every send. Plus, email marketing is easily sharable. With the simple forward button, your subscribers can share your content, deals, images or links with their friends and family, further increasing your brand awareness.You can also directly embed links to your website, blog or social platforms so your audience can further engage with and learn about your brand.

Measure your Results
As with any campaign, it’s important to measure its results and evaluate your efforts. Email Marketing is extremely easy to measure, and provides precise and valuable marketing metrics for each email sent, such as delivery rate, open rate, bounce rate, spam reports and click-through distribution, so you can pinpoint exactly which strategies are working, and which are not. Better yet, these metrics give you insight into your customers’ personal behaviors and interests, so you can better target and strategize your campaigns moving forward.

Reach your Customers on Their Level
Unlike social platforms, email is a much more professional medium, where people expect to receive information about products and services— some even prefer it. Recent studies show that 72 percent of people prefer to receive promotional content through their emails, compared to 17 percent of people who prefer social media. Reaching your audience where they prefer most will result in greater open and click rates, ultimately helping you increase brand awareness and make sales.

Are you ready to deliver a powerful message to your consumers via Email Marketing? The Social Media team at TAG is ready to help you maximize your profits and reach your audience with strategic Email Marketing. Contact us today!

Best Things about Spring

Best Things about Spring

So, it’s time to say goodbye to those lingering winter blues, and hello to all the beautiful things about spring! What are your favorite things about spring? Here’s what the TAG Team is most looking forward to.

  1. More Daylight: Hands down the best thing about spring is Daylight Saving Time, which means we get more time to enjoy the outdoors! There’s nothing worse than leaving the office after a long day to find out the sun has already set. Now that spring is here, you can enjoy the sunlight for a few extra hours after work—yay!
  2. Outside workouts: Put your gym membership on hold and dust off those running shoes, because the perfect outside workout weather is back! So, pull out your running shorts and queue up the perfect playlist, because you’re going for a run!
  3. Spring cleaning: Spring gives us the perfect excuse to de-clutter our homes, and reorganize our lives after a long, long winter. After all, how will you make room for all that adorable spring fashion if you don’t de-clutter what you have?
  4. Open windows: There’s nothing better than a spring time breeze flowing through your home. Now that warmer weather is here, pry open those windows, and let in some much-needed fresh air.
  5. Spring candy:  For whatever reason, spring candy seems to be the best! You have Girl Scout cookies, Easter chocolates and an endless assortment of jelly beans! Moral of the story, stock up on candy during spring to enjoy the rest of the year—you won’t be sorry.
  6. Colors: From pretty pastels to the vibrant, lush colors of blooming flowers, spring time brings a whole wheel of beautiful colors!And after winter’s monochromatic color palette, these colors are a welcomed change of pace.
  7. Smells: There’s flowers blooming, grass growing, people grilling— the smells of spring are downright addicting!
  8. Spring break: What’s better than spring break? The kids are off of school, the sun is shining, you can go on vacation, or even take a few days off of work to enjoy to beautiful weather.
  9. Spring fashion: It’s time to ditch those cozy winter layers, and stock up on some stylish spring fashion! I mean, who doesn’t need 25 pairs of flip flops or 40 spring skirts? The correct answer is no one!
  10. Outdoor parties: Spring brings the perfect excuse to gather your friends and host a BBQ or outdoor party! Crack open a cold one, swap some stories and enjoy the beautiful, warm weather—it doesn’t get any better than a day in the sun with the ones you love.

Now that winter is officially over, get out there and enjoy all the wonderful things springtime brings … you deserve it! To join the TAG Team conversation, be sure to check out our Facebook page today!

Three Key Elements Every Social Media Campaign Should Have

Three Key Elements Every Social Media Campaign Should Have

As social media continues to grow, so do the amount of clever and engaging social media campaigns. If your business wants to keep up with the ever-growing power of social media, you need to engage your audience and potential customers in a new, fun way. Social media campaigns offer your business a creative, impactful way to enter the minds of your customers.  Here’s three key elements every successful social media campaign should have!

1. Measurable goals
The first step to a successful social media campaign is creating a well thought out plan, with goals and benchmarks you can measure along the way. Now, it’s important to make sure your goals are specific enough to truly measure your campaigns success. For example, creating a goal like “get the word out about X product,” is not a specific enough goal. But on the other hand, you must make sure your goals are not too narrow that they constantly feel out of reach.

For goal setting, try setting three goals that accommodate low, medium and high levels of audience engagement. Below are examples of measurable low, medium and high goals.

Low: Increase the number of “likes” on our Facebook page by X percent by the end of the campaign

Medium: Have X number of users share/retweet campaign content

High: Have X number of users share their own story with us regarding our product or services

You can also create more general goals—like increasing brand awareness, or driving more traffic to your website—so long as you create measurable benchmarks to help define your success after the campaign has ended. If you’re looking to increase brand awareness, incorporating a sharing aspect to your campaign is a must, and if you’re wanting to increase conversions to your website, consider including a form for users to fill out before being eligible to receive the value being offered.

2. Cross-channel promotion

Promoting your campaign on multiple social media channels is an excellent way to increase campaign reach and improve your possibility of audience engagement. The best social media campaigns are part of an integrated marketing campaign, where your efforts on social media are supported by a number of other channels. For users more active on social channels, your cross-promotion will help remind them of your communications, and for users not as active on social channels, it will inform them of your efforts and remind them of your value.

Cross promotion also allows you to reach users of varying demographics, as well as target users on multiple channels at different times. Just be careful with your segmentation and timing—you don’t want to overwhelm your audience with messaging or annoy them with offers and campaigns.

 3. Analysis

Was your social media campaign successful? Was it a waste of time and resources? Without thorough analysis, you’ll never know! In the analysis stage, it’s important to thoroughly evaluate your predetermined benchmarks and goals—which is why it’s so crucial to determine these before beginning your campaign. When analyzing your campaign’s success, you’ll also want to go beyond just whether or not you met your goals—you will want to evaluate other metrics that increased—or decreased—as a result of your campaign, as well. This information will help you develop a unified, strategic marketing plan moving forward.

 

Are you ready to take your social media marketing to the next level with an engaging social media campaign? A great social media campaign is about more than just reaching your audience, it’s about engaging your audience in a meaningful way that will positively impact their perception of your business, and change their buying behaviors. The social media team at TAG understands that, and is here to help elevate your business with a great social media presence. Contact us today!

Become a Targeting Master with Facebook Ads

Become a Targeting Master with Facebook Ads

Before we get into understanding how to reach your target market with Facebook Ads, it’s important to understand exactly what Facebook reach really is. Simply put, Facebook reach is the number of users who see your content on their social network. Better yet, it’s a measurement of your brand’s effective audience.

Facebook reach falls into three main categories; organic, paid and viral. Organic reach represents the number of users who see your content for free, meaning that you did not put any money behind promoting it. Viral reach is the number of users who see your content or page mentioned in a story published by a friend. And, paid reach is the number of users who see your paid content—such as a Facebook Ad or Boosted Post.

For this particular blog, we are going to focus on paid reach, and how to reach your given target markets utilizing the targeting parameters of Facebook Ads. One of the biggest advantages to advertising on Facebook is your ability to target specific groups of users. In fact, according to Facebook, Facebook advertising results in 89 percent targeting accuracy, as opposed to 38 percent accuracy with other online advertising campaigns. With a huge variety of targeting options to choose from, it can be difficult to understand which targeting parameters make the most sense for your business. But don’t worry, we’re here to help; we’ve put together a list of the top four Facebook Ad targeting strategies, so take a look!

1. Tap into Facebook users’ purchasing behaviors: Facebook allows you to target your Ad to users based on their current or past purchasing behaviors. Purchasing behavior categories include Buyer Profiles (Coupon Users, DIYers, Julie BrownFoodies, Gamers, etc.), Business Purchases, Clothing, Food and Drink, Health and Beauty, Home and Garden, Technology, Purchase Type and more. Targeting Facebook users via purchasing behavior gives advertisers the power to reach out beyond their own databases and tap into insights provided by shopper loyalty programs and other user profiles.

2. Use Geo-location Data to target mobile users: For many of its features, Facebook uses geo-location—and many of its users keep it on at all times. Using geo-location allows you to target mobile users within a specific radius of your physical business location, in relation to current user location. For example,if you are a restaurant, you can create a mobile targeted Ad that activates whenever users are within a certain radius of your business. They can then go to your page and follow you to receive special promotions or coupons to use—genius!

3. Get creative with targeting life events: Are you a jewelry store looking to sell engagement rings? What about a flooring store that’s looking to target new homeowners? Facebook allows you to target individuals based on specific life events—like getting engaged or purchasing a new home. You can even target users at specific intervals of time after a life event; the date ranges that are possible include three months, six months and one year.

4. Utilize your competition: SJ Smith FB AdYour competition is everywhere—especially on Facebook. The key to a solid Facebook Ad campaign is to utilize your competition, and hone in on their followers and brand recognition. A great way to do this is to target users that are following your competitor’s pages, users that frequently purchase from their company, or users that have a general interest in the products and services you both offer. This not only allows you to associate yourself with your competition, but it is also a great way to increase interest in your products and potentially gain new customers.

What’s great about Facebook Ads, is that you’re never limited to just one targeting strategy; you can combine strategies, or isolate your efforts on one specific strategy—it all depends on your business goals and budget.

 

The dedicated team of social media gurus at TAG is here to help you with all your Facebook advertising needs. Not only will we help you set appropriate goals and provide you with effective targeting strategies, but we will also help monitor your efforts to ensure you are reaching your goals as efficiently as possible. So, next time you’re thinking about marketing your business on Facebook, remember, TAG … we’re it!