Google tops more than five billion searches daily and reaches more then 80 percent of all Internet users worldwide.
It’s no surprise then, its advertising service Google AdWords is so successful. It allows businesses to showcase their products and services on all that is Google – at a scalable fee.
Read on for three ways Google AdWords can amp up your online advertising game.
Google users rarely visit page two of their search results. Therefore, when a website is not organically in this top dozen or so, Google AdWords’ paid search helps boost traffic to the site by placing a link to the webpage either at the top or side sidebar of the search list.
Under the umbrella of paid search are extensions. The increasing number of blue underlined phone numbers and addresses under search results make getting into contact with businesses easier than ever. Desktop users no longer have to click on the site and search for this information and smartphone users can instantly call or get directions to the business.
Online display allows you to show your advertisement on virtually any webpage. Simply choose your geographical target options (location, age, gender, etc.) and it will be displayed on a related site.
The latest addition to Google AdWords, remarketing is the process of “tagging” Internet users who visit your site, and then having your ads follow the person to where they cyber surf next.
For example, when your customer purchases an item from your website, they will see more frequent advertisements from your business on any website they visit in the future. Creepy, maybe. Effective, yes.
Specific strategies and target tactics are the backbone to a successful Google Ads campaign. The good news is, you don’t have to go it alone. Email me today for TAG Team expert assistance in managing your Google Ads.
Brian Marshall is Google AdWords certified.