To get the most out of your website, email, mobile and social media marketing, you can’t treat the channels like trains running on separate tracks. The best results come when you integrate elements of each into one unified digital marketing strategy to grow audience, share content, convert more prospects into customers and boost your campaign ROI.
1. Streamline your website design
Your company website is the foundation of your digital marketing and is often the first or only interaction you’ll have with a potential customer. So, if you have not already, it is time to make your website super smart with Search Engine Optimization and an easy to use content management system, and super sexy with an interactive, easy to navigate re-design.
2. Mobile optimize for our mobile world
If your website is hard to read on a mobile phone, 61 percent of your audience leaves, 40 percent goes to a competitor that has a good mobile presence and about 20 percent won’t even view your site. No one can afford to lose 61 percent of their audience
3. Search Engine Optimization (SEO)
The indexed web today contains more than 8.2 billion pages,thus SEO is arguably more important today than ever before. The true evolution in SEO is that it has become more and more dependent on social media. A carefully planned SEO strategy takes into account your complete web presence, so that your brand – not just your website – ranks above the rest.
4. Social Media Marketing
With 1.5 billion members globally, social media has profoundly changed the way we connect, interact, discover information and products and go about our daily lives. What took commercial television 30 years to achieve – getting to 50 million viewers – took Facebook just a year, and Twitter a short nine months.
5. Email Marketing Strategies
Email marketing remains unbeaten, with ROI still almost $41 per dollar spent. Keys to success are to develop a smart phone-friendly email, online and social acquisition strategy and then monitor and measure results to ensure that users are engaged.
6. Paid Search (PPC)
Paid search is flexible and applicable to any marketing initiative – it can be tailored to any budget, any geographic location and any type of business. Whether you drop $1,000 or $10,000 a month on your paid search campaign, you still have the ability to capture a very qualified audience for your website.
7. Quick Response 2D Barcodes (QR Codes)
QR scanning in the US grew 1,400 percent last year.These popular 2D barcodes provide marketing flexibility and have the capability to link to consumer data allowing for better online experiences. Examine your current offline efforts in direct mail, in-store signage, magazines or any physical product offline that engages your audience.
8. Targeted Online Advertising
Targeted online ad campaigns can boost any effort to a new level of visibility – while adding new tools to target and convert customers through the web.
Don Farber is the Director of Web and Digital Services at TAG Communications, Inc.