Video is taking over the digital world.
The average person spends 45 minutes per day watching video on their smartphone and there are over 100 million hours of video being consumed on Facebook daily.
If you want to catch your audience’s attention on social platforms, video is the way to do it. BUT, only if it’s done right.
Here’s our cheat sheet of 5 ways you can create an engaging social video.
1. A dead shark moment
You have 3 seconds to capture your audience’s attention before they continue to scroll through their newsfeed. Your opening content must capture your audience. That is your dead shark moment.
(The term was affectionately coined by Donuts and Digital stars Anne Spoden and Olivia Cronin)
2. An emotional connection
People share videos that make them feel something. Whether it’s joy, sadness, anger, surprise, or love, you have to strike an emotional chord.
3. Quick cuts
Humans have the attention spans of goldfish. To keep your audience engaged, your video needs to have quick cuts. Rather than having one person talking on-screen, insert graphics, information, images, or GIFs to keep your viewers glued to the screen.
4. A concise message
Most social videos are between 30 and 90 seconds. Remember, we have short attention spans. Get to the point!
5. A call to action
Now that you have the viewer’s attention, make them do something! End your video with a strong call to action like, “Share this video” or “Click here to learn more.”