Social media marketing is no longer optional for businesses. The future of marketing, from Fortune 500 companies to start-ups, is digital content. The proof is in the numbers.
- 70% of Americans have at least one social media profile.
- Social media marketing budgets are expected to increase from about 10% on average to nearly 25% in the next five years.
- 43% of digital marketers say social media is one of their most effective tactics, 49% call it one of the most difficult to execute.
Here are the trends taking over 2017:
Let’s be real
Real time, live content is what people want. We are fascinated with live, authentic content. So, show us behind the scenes of your business or your employees volunteering their time at a local animal shelter. People want to know you are real. Dunkin Donuts does an amazing job being real with their Facebook followers. Dunkin, perhaps we can team up?
Stick a pin in it
Last March, Pinterest opened up Promoted Pins to all businesses. Pinterest is a smart marketing platform and Pinterest Ads and Promoted Pins can be a great strategy for you. Advertisers who used the Pinterest Ads Manager received an average of 20% more (free) clicks a month after the start of a Promoted Pins campaign.
We can make it together
People are empowered and motivated more than ever to co-create social content with brands. If a brand makes that possible, people are more invested. Encourage your customers to participate in creative ways whether it’s a video, image or even text. Starbucks did it last year!
What good are we doing?
Marketing campaigns that are tied to a cause have a huge impact on customers. Remember our blog about social video?
TopRank social media blogger Lee Odden said, “When brands and marketers can marry the wisdom and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.”
Contact us if you want to know more about how you can implement these trends. TAG, we’re it!