Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

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At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

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Bring Your Social Media Customer Service to Life

Bring Your Social Media Customer Service to Life

A strong social presence allows you to communicate with your customers and build lasting relationships with core target markets and niches. A study by Bain & Company suggests that when companies engage and respond to customer service requests over social media, those customers, on average, end up spending 20 to 40 percent more with the company. With all the potential social media has tooffer your business, you need to make sure that your social media customer service is top-notch. Here are a few tips to help bring your online customer service experience to life.

Ditch the ScriptDitch the Script While automation is great in most aspects of life, when it comes to responding to customers on social media, you want your responses to be personalized and personable. Responding with personalized messages is time consuming, but we promise that your customers will appreciate your attention to detail and embrace your customer-first focus.

Really listen Talking and responding to customers via social media opens the door to new avenues of truly understanding their needs, wants and concerns. It’s important to stay up-to-date with what consumers are saying about your business on a daily basis, and take into consideration their comments. If consumer comments are consistently negative, think about ways your business could utilize their comments to better your customer experience. If comments are positive, give yourself a pat on the back, and then respond thanking them for their support. Anything you can do to show your audience that you’re listening is great!  

Be speedy When it comes to responding to customers on social media, speed matters. In fact, 32 percent of social media users expect a response with 30 minutes, and 42 percent expect a response within 60 minutes.Bottom line, make every effort you can to respond to your customers as quickly as you can.

Take things offline OfflineNot every issue can be resolved via social media. Sometimes,responses require sensitive customer information and need to be taken offline, or transferred to another channel, like email or phone. But just remember to do this in a way that will not annoy the customer. One study revealed that 37 percent of respondents mentioned that “getting passed around” from agent to agent, or department to department, is a major source of frustration. When taking things offline, do so in a friendly manor, kindly asking your customer to call a specific number or to email your business to further discuss their concerns.   By delivering a great customer experience via social media, you can build longer and stronger relationships, and create more loyal customers. The social media team at TAG understands the importance of a timely social media customer service strategy, and will work with you to ensure that your customers are happy and being heard. Contact us today to learn more!

Television & Social Media, #BetterTogether

Nielsen, get out of the way. What television producers care about now is online engagement through social media. People love to engage with each other while watching their favorite shows or sporting events.

Brands are taking notice, too. They’ve realized a captive audience exists online during peak viewing spots and they want to talk with them!

Live tweeting and interacting with online viewers is a way to show your brand’s personality, throw in some advertising, and grow your online audience. Twitter’s own research suggests that brands that live tweet see greater follower growth and retweets, so it really is a no brainer!

But if you’re going to do it. Do it right.

Use hashtags. The RIGHT hashtags. Each show or event has specific hashtags the masses will use!  Make sure you’re using them.

Have some personality. Use social media as a platform to show an audience that humans really are behind your brand! Interact with your follows, too. Ask them questions or set up a poll on Facebook or Twitter with a relevant question throughout the show or event.

Give in! Use the live tweeting session and interactions to give away something to your followers! Whether it’s a coupon, merchandise, or a special offer, it’s a great way to interact with your online audience.

If you need help, we’re it. We’ve done It before! Check out our live-tweeting session during the Super Bowl.

Social Media FAQs, Answered!

TAG is a full service marketing agency. We get asked a lot of questions from our clients. We want to share with you some of the questions we are asked most frequently and our answers to them.

How much is this going to cost me? 

It depends. We have a talented group of creative people who all work hard to make a product you’ll love.

How can you measure what you’re doing? What’s our ROI?

There are tons of way we can digitally measure your campaign. One thing we stress is patience. It takes time to know if marketing efforts are worth it. Stick with us and we’ll explain it all to you!

Is social media really that important?

In 2016, 78% of Americans used social media. 90% of 18-29 year olds use social media. So, yes, it’s that important. It’s also important that you do it correctly. You must utilize the appropriate platforms for your target audience.

Can’t I just do this all myself?

Working with TAG is a partnership. We love when clients collaborate with us by sending us pictures from special events or around the office. But, we know you are insanely busy. Our job is to do this for you!

Why should we stay with you not someone else?

TAG is full of crazy passionate people who want to do everything they can to make your business successful. If we do say so ourselves, we’re pretty good at it. You can check out our work here and here.

How to Succeed in Event Marketing

94% of event professionals use technology to increase engagement prior to and during their events. That means, you’re running an event AND running a social media campaign. You must remember that.

When most of us try to do two things at once, we fail.

Never fear. With the proper planning and tips from us, your TAG experts, you can have a successful event and tons of social media engagement!

You must be social

1. Advertising before is crucial. Create Facebook ads, events and promoted posts to let your target audience know what’s going on.

Capture

2. Create a clever, and practical, hashtag for your event and use it in all of your posts. This will encourage your audience to use it, too!

Capture

3. Have a Snapchat filter. Geofilters are a must for special events. Your guests can share their pictures and videos with your filter and make their friends wish they were there, while also promoting your event. If you missed the #MartiniShakeOff2017, you missed out! SVET was incredible!

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 Personalize your event experience

1. Identify persons attending your event and cater to them. Make sure your music, décor, props, etc. are all in-line with your brand and the message of the event.

“Every communication, every interaction with your event needs to be an experience.” Make your guests feel appreciated.

Check out our website to learn more about how TAG can help you plan and tweet/post/snap/hashtag your next event!

2017 – The year of social media marketing

Social media marketing is no longer optional for businesses. The future of marketing, from Fortune 500 companies to start-ups, is digital content. The proof is in the numbers.

In 2016:

  •  70% of Americans have at least one social media profile.
  • Social media marketing budgets are expected to increase from about 10% on average to nearly 25% in the next five years.
  • 43% of digital marketers say social media is one of their most effective tactics, 49% call it one of the most difficult to execute.

Here are the trends taking over 2017:

 Let’s be real

Real time, live content is what people want. We are fascinated with live, authentic content. So, show us behind the scenes of your business or your employees volunteering their time at a local animal shelter. People want to know you are real. Dunkin Donuts does an amazing job being real with their Facebook followers. Dunkin, perhaps we can team up?

Stick a pin in it

Last March, Pinterest opened up Promoted Pins to all businesses. Pinterest is a smart marketing platform and Pinterest Ads and Promoted Pins can be a great strategy for you. Advertisers who used the Pinterest Ads Manager received an average of 20% more (free) clicks a month after the start of a Promoted Pins campaign.

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We can make it together

People are empowered and motivated more than ever to co-create social content with brands. If a brand makes that possible, people are more invested. Encourage your customers to participate in creative ways whether it’s a video, image or even text. Starbucks did it last year!

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What good are we doing?

Marketing campaigns that are tied to a cause have a huge impact on customers. Remember our blog about social video?

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TopRank social media blogger Lee Odden said, “When brands and marketers can marry the wisdom and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.”

Contact us if you want to know more about how you can implement these trends. TAG, we’re it!

Snapchat Marketing 101

Millennials shop in a different way than the generations before them. In fact, 62% of Millennials feel that brands that engage with them on social media are more authentic, thus making them more inclined to buy.

How do you engage with them? Snapchat.

Snapchat is the newest social media platform to hop on the marketing train. With 100 million daily viewers, 9,000 Snapchats sent every second, and users spending an average of 30 minutes inside the app every day, Snapchat is a gold mine for brands targeting a younger demographic.  In fact, 41% of 18-34 year olds use Snapchat.

If you’re going to use Snapchat, it’s important to stay true to your brand, while also remaining authentic to your audience. You can do that in a number of ways. Here a few of our suggestions:

Show what happens behind-the-scenes.

Give people a behind the scenes look at your company. Whether you’re releasing a new product or celebrating someone’s birthday, people like to see the faces behind the brand!

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Exclusive Offers.

Deliver private content that audiences might not receive on other platforms. Offering a coupon to followers in a Snapchat makes them feel like they have exclusive content!coupon

It’s OK to be imperfect, your audience prefers it!

Share raw and real content. The audience on Snapchat, as you recall, finds it important to connect with brands they purchase. Humanize yourself by drawing on your snaps, using filters, stickers, etc.pharrel

Remember length.

Snapchat is meant to provide quick glimpses. Our attention spans are incredibly short. Keep your content platform specific.

Keep your brand top-of-mind.

Use a geofilter to stake your claim. Geofilters are great tools to generate brand awareness in and around your place of business or at one of your special events! Your options are unlimited when it comes to creating your own geofilter, so get creative!

geofilter

Follow some of Anne and Olivia’s favorite Snapchat brands:

Sour Patch Kids - @sourpatchsnaps

Burger King – @burgerking

Kylie Jenner - @kylizzlemynizzl

 

If you’re wanting to learn more about how to use Snapchat for your business, contact TAG!

5 Ways to Create An Engaging Social Video

5 Ways to Create An Engaging Social Video

Video is taking over the digital world.

The average person spends 45 minutes per day watching video on their smartphone and there are over 100 million hours of video being consumed on Facebook daily.

If you want to catch your audience’s attention on social platforms, video is the way to do it. BUT, only if it’s done right.

Here’s our cheat sheet of 5 ways you can create an engaging social video.

1. A dead shark moment

You have 3 seconds to capture your audience’s attention before they continue to scroll through their newsfeed. Your opening content must capture your audience. That is your dead shark moment.

(The term was affectionately coined by Donuts and Digital stars Anne Spoden and Olivia Cronin)

2. An emotional connection

People share videos that make them feel something. Whether it’s joy, sadness, anger, surprise, or love, you have to strike an emotional chord.

 3. Quick cuts

Humans have the attention spans of goldfish. To keep your audience engaged, your video needs to have quick cuts. Rather than having one person talking on-screen, insert graphics, information, images, or GIFs to keep your viewers glued to the screen.

 4. A concise message

Most social videos are between 30 and 90 seconds. Remember, we have short attention spans. Get to the point!

5. A call to action

Now that you have the viewer’s attention, make them do something! End your video with a strong call to action like, “Share this video” or “Click here to learn more.”

Contact TAG if you want help producing your own social video!

(Now that’s a call to action!)

Web Development Buzzwords: Do You Know What We’re Talking About?

Web Development Buzzwords: Do You Know What We’re Talking About?

Developing a website can be intimidating. Sometimes, it can even seem like web developers are speaking a different language! With the help of our web development experts, we’ve put together a list of 10 development and design terms to help you navigate the world of the web.

Responsive
If a website is responsive, it looks good and functions properly on every device from your desktop, to your phone and anything in between. More and more people are turning to mobile devices to do their Facebook stalking or Googling, so a responsive design is key to having a successful website. For more information on why your website should be responsive, check out this blog post!

“Above the Fold”
If you’re a newspaper reader, you might be familiar with this term already, and it’s pretty easy to understand. When something is “above the fold” it is displayed on your screen without having to scroll. This section is where important pieces of content should be located so that they can’t be missed by website visitors.

Back-End and Front-End
You’ll hear developers refer to the back-end and the front-end of websites. The back-end is the part of the website that visitors do not see, and the front is the part visible to visitors—it’s that simple!

Hosting
A web hosting service is a type of internet service that enables websites to be accessible online, making it available to the public. There are different types of hosting available.

Domain
A domain is the name that the website is branded as. Domains are purchased and can be a combination of letters, numbers and hyphens. For example www.tagteam.agency is a URL, but the domain is tagteam.agency.

Placeholders
In website design, developers and designers often use stock images, video or text while they wait for the content that will actually live on the website. These are referred to as placeholders, and are only used for a limited time until they can be replaced.

Parallax scrolling
Parallax scrolling is a fairly mainstream technique in web design and development.  This refers to the method of moving the background images lower than the foreground images, thereby creating an illusion of depth. Checkout some great examples of parallax scrolling, and get inspired!

Sitemap
Planning out your website’s content can be a difficult task, but it is crucial to its overall success. In order to plan out your content, you’ll need a sitemap. Similarly to your home’s blueprint, a sitemap will help you to plan out the organization of your website.

Wireframe
Like the sitemap, wireframes are done in the early stage of designing. They aren’t very detailed drawings, and are only used to organize content and structures of pages before designing them graphically.

SSL
SSL stands for Secure Sockets Layers. It’s a networking protocol used for managing server authentication, client authentication and encrypted communication between servers. SSL keeps sensitive information, like credit card numbers, secure. Without an SSL, data is sent from browsers to web servers in plain text leaving that information vulnerable. Before entering your credit card information, take a look at the URL and make sure it has “https” at the beginning to make sure your information will be secure.

Database
A database is a structured set of data stored in a computer that is organized so that it can be managed, accessed and update easily.

You don’t need to be a web developer to understand some of these web development buzzwords! If your company is ready for a new website, give the experts at TAG a shout!